Kids love the “Drip.” So we decided to marry this concept with something us adults love…Coffee! Together, it creates what we call, “a Cultural Overflow.” Now, add in the swagger of star Carolina basketball players, and you’ve got quite the marriage.
That’s why, NIL FanBox is partnering with well-deserving Tar Heel student athletes to design and co-brand premium “NIL Branded” products exclusively for FanBox members. This FREE gift can’t be found anywhere else and is not just a token of our appreciation to our members but offers added NIL compensation as a reward to the players.
For our inaugural Definition Series, we’re excited to announce that we selected RJ Davis to represent the FanBox brand with the Drip coffee cup. To pull this off, we worked with RJ on the logo design including a “limited use” license. It was only fitting that he immediately connected us with his Mother to workout the details. Let me tell you guys, Momma Davis don’t play! But, with her help and gracious support, we worked with RJ to integrate his “Drip” logo into a beautiful cup design that is overflowing with style, confidence, and your favorite beverage! This is the first of many NIL branded concepts that we hope our members will come to love and show off on game days.
Congratulations RJ. Keep shining on and off the court! And, thank you for proudly representing the FanBox brand!